Pelorus Aviation Takes Flight as On-Demand Luxury Broker for both On-Demand and Remote Journeys with Industry-First Sustainability Policy
September 10, 2025 – Pelorus Aviation, an experiential aviation brand driving innovative and sustainable air solutions for Pelorus clients and the aviation sector, announces its new on-demand services as a licensed aviation broker — marking a bold step in its mission to redefine private aviation.
Pelorus expands in this sector following consistent demand from clients for more inventive air-borne experiences and growing requests for on-demand charters, private air transfers, and integrated travel services. Pelorus Aviation provides seamless access to the most remote corners of the world — in total luxury, privacy, and safety – as well as to key seasonal events across the globe. Unlike traditional brokers, Pelorus’ ability to unite Aviation, Yachting, and Travel under one roof, ensures clients enjoy a fully connected, expertly managed journey from start to finish, underpinned by the company’s British military planning processes.
All of this air activity is supported by the company’s ongoing partnership with Neste, the global leader of Sustainable Aviation Fuel (SAF) production, that allows Pelorus clients to contribute to the wide-spread adoption of one of the most advanced emission reduction technologies available today. As a B Corp-certified business, Pelorus Aviation has taken its sustainability commitment further with a pioneering SAF matching programme of up to 10%* — reinforcing a shared responsibility model for reducing aviation’s carbon footprint between Pelorus and the client.
The brand specialises in complex, time-critical, and remote-location logistics, bringing its trademark creativity and military precision to every project. Recent itineraries include:
From Tarmac to Trackside – Jet and helicopter transfers to the Monaco Grand Prix, Glastonbury or Silverstone bypassing road gridlock for uninterrupted action.
Chasing Rare Vintages – Private air travel across France for a group of wine collectors, accessing exclusive châteaux with a Master of Wine.
From Beaches to Powder Peaks – Coordinated jets and helicopters for a family combining Tahiti’s private islands with Japan’s Niseko ski slopes.
“When time is the ultimate luxury, every moment matters. Pelorus Aviation removes the stress from travel, so clients can immerse themselves in the journey itself — whether that’s a last-minute jet to the Alps or a helicopter landing beside a remote expedition yacht,” comments Geordie Mackay-Lewis, Co-Founder of Pelorus.
*Terms: Matching up to 10%, with a maximum of six passengers and flights up to 1,450 km. For more information, please read here: pelorusaviation.com/sustainability
Pelorus Aviation – www.pelorusaviation.com
Pelorus Aviation focuses on delivering experiential and sustainable air solutions to its clients. It creates purposeful aviation experiences, whilst also offering existing aircraft charter bookings with the option of using sustainable aviation fuel (SAF). Pelorus Aviation is investing in future clean technology within the aviation sector, including chartering airships for long-range remote expeditions and bringing eVTOLs into the luxury travel and yachting sectors. These revolutionary new forms of aviation will usher in the next era of luxury air travel.
Pelorus Aviation is part of Pelorus (www.pelorusx.co), a group offering Travel, Yachting and Aviation tailor-made experiences that seek to transform our perspective of the world and our impact on the planet. Founders Jimmy Carroll and Geordie Mackay Lewis are ex-British army captains and bring their experience leading British reconnaissance units on long-range desert patrols and helicopter operations to their truly customised trips. The knowledge and skills they forged during these years lay the foundations upon which Pelorus is built. They endeavour to meet clients’ wildest aspirations using their global network of contacts and an extensive level of research. In a time when genuine escape is hard to find, Pelorus is taking a new and exciting approach.
Pelorus creates tailor-made experiences that seek to transform our perspective of the world and our impact on the planet.
www.pelorusaviation.com www.pelorustravel.com www.pelorusyachting.com