New Trend: Why Travelers are Pivoting to Chalets in Switzerland​

December 4, 2025–One of the newest ways travelers are experiencing Switzerland right now is through independent chalet stays–a shift that’s reshaping how people ski, socialize, and spend summers in the mountains.


MBM Chalets, a boutique chalet agency in La Tzoumaz (4 Vallées), has opened bookings for the season. Here’s one of its incredible properties: Chalet Villy–a spacious, year-round mountain home, perfect for families, groups, and travelers seeking a private ski base.

A collage of three interiors of a rustic home. The first image features a living room with wood-paneled walls, a white fireplace, seating, and a deer head on the wall. The second image shows a dining area with a wooden table set for a meal, decorated with a flower centerpiece, surrounded by upholstered chairs, and a kitchen with white cabinetry and pendant lights above. The third image displays a bathroom with wood-paneled walls, a white bathtub, a sink with a mirror, shelves with towels, and a window with blinds.

Founded by former British Army officer Matthew Burnford and hospitality professional Martin Trapp, MBM Chalets represents a curated collection of chalets supported by property management, interior design, marketing, and concierge services that caters to everyone and anyone.

Story Angles

Matthew Burnford is available for interviews on chalet living, mountain travel, and year-round skiing culture across Switzerland. He can speak to:

  • How skiers of every level can access the 4 Vallées

  • Solo skiers joining existing friend groups or “social skiing” trends

  • Family ski travel and shifts he’s seeing in booking patterns

  • How changing seasons and weather patterns are reshaping the Alps

  • The rise of Swiss mountain summers as a standalone travel season

  • Why chalet stays are emerging as the “new” way to ski Switzerland

Chalet Villy – Open for Bookings

  • Direct access to the 4 Vallées

  • Private, residential-style ski experiences

  • Full concierge support through MBM

  • Starting from CHF1,500 (approx USD$1,875) per night

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